Goin' For The Double With Curry Capital 2011

The 2010 winning squad, plus some dude in a chain
It's never a good idea to rest on your laurels – trust the Tramps on this one – so when it was recently announced that the resurgent Curry Capital of Britain competition was cranking up for 2011, current title-holder Glasgow was one of the first cities to through their hat into the ring. Last year, the crack team of Balbir's, Koolba, Mother India and Mr Singh's India brought the spicy trophy back to Glasgow ... but can they make it two in a row? Or will Bradford or Wolverhampton (or Leicester, or Birmingham) snatch the crown? Close reading of the Curry Capital website reveals that Glasgow only won by two points last year, so it looks like it's going to be close ...

So how will it all go down?

Seventeen cities have already been invited to take part in Curry Capital 2011, and others are welcome to apply if they like. As per last year, the first stage requires the public to vote for their favourite restaurants, and when these votes are totted up, a team of four curryhouses is selected to represent each city as a team of spicy ambassadors. Voting for this stage closes on August 26, and you can do it online, by phone or by post.

Full details about voting in Glasgow are here.

By voting, you get entered into a prize draw to win a year's supply of Cobra beer (which, after we phoned to confirm, is apparently 12 cases) plus a year's supply of Patak's products, including sauces, naans, poppadoms, chutney and pickle. Sounds good!

After the votes are worked out, the teams will be announced at the start of September, and then there's some other business, including National Curry Week running October 9-15, before the overall winner is announced on November 1. Seems miles away but it'll be here before you know it.

So might Glasgow make it two in a row? We think it probably could, and will be throwing TATTGOC's considerable weight behind the bid. Although it probably wouldn't hurt to go for a full redesign for the campaign? The current early branding, though nice enough, seems like little more than a palette swap of 2010. And if you're striving for two-in-a-row, you gotta want it. You gotta crave it. You gotta earn it! So start voting for your favourite restaurant, because with your help, Glasgow could again poppadominate! 

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